3 Ways to Win More Jobs This Month
Summer is traditionally a quieter time of year, but great installers don’t just fit loft boarding, they create opportunities. Here are three simple ways to generate more work and increase your average job value.
1. Use the New Homes Database
Thousands of homeowners move into new-build properties every month, many with lofts that are ideal for boarding and storage upgrades. Most new homeowners don’t have enough storage space, and their loft is usually the first place they look.
LoftZone is the only BBA-approved raised loft boarding product suitable for new builds, which is a strong point to lead with in any pitch to recent movers. Our article on installing loft boarding in a new build home covers the warranty question directly, which is worth having ready when this comes up.
A targeted mailing, local leaflets, email campaign, or local social media advert aimed at recent movers can put your business in front of customers before your competitors even know they’re there.
A good place to start your search for new builds in your target areas:
Search the price paid dataset – HM Land Registry Open Data
Top tip: use the postcode, tick new build, choose the last 3 months, and search.
2. Upsell Every Installation
When you’re already in a customer’s home, it’s the perfect time to discuss additional solutions.
Loft boarding customers may also benefit from:
- Loft ladders, for safe and easy access to the new storage space
- LED loft lighting, so customers can actually see what they’re storing
- Loft shelving, to keep boxes and belongings organised rather than stacked on the floor
- LoftZone wardrobes, perfect for seasonal clothing when it’s not in use
- Insulation upgrades, where the existing insulation is worn or below recommended depth
Small add-ons can significantly increase the value and margin of every job, while giving customers a more complete storage solution than flooring alone. Our full product shop is a useful reference if you want to see everything that pairs well with a boarding job.
3. Ask for the Business
It sounds obvious, but many installers miss opportunities simply because they don’t ask.
If a customer is interested, confidently explain the benefits, answer any concerns, and ask if they’d like to go ahead. A simple “Would you like us to get this booked in for you?” can make all the difference between a quote and a confirmed job.
If a customer has questions you can’t answer on the spot, our FAQs page covers most of what comes up around suitability, warranty and installation, and it’s a quick link to send over rather than leaving them to think it over unanswered.
Bringing It All Together
The most successful installers combine lead generation, smart upselling, and confident closing. Focus on all three, and you’ll give yourself the best chance of growing your business month after month, not just in the summer.
If you’re looking to grow your reach as an approved installer, take a look at our installer network page for details on training, trade accounts and getting listed.