Customers understand a finished loft far better when they can see one.
Photos and specifications only go so far. A video of a real installation shows the process, the finish, and the end result in a way that’s hard to argue with. It also does a lot of the selling for you, before the customer has even picked up the phone.
This Month’s Featured Video
This month, we’re featuring an installation from Thorne Design.
The video shows how the LoftZone system builds a strong, raised storage platform above the insulation. That’s the detail worth pointing out to customers. The platform sits above the insulation layer, so the loft keeps its full thermal performance while gaining a proper storage floor on top.
The footage also shows:
- The professional, finished look of a completed LoftZone installation
- The practical storage space it creates for the homeowner
- The standard of workmanship a quality install delivers
A Good Video to Share with DIY-Minded Customers
Some customers will always consider doing the job themselves.
This video is worth sending to them too. It shows the full scope of the work involved, from floor prep through to the finished platform, so customers can see exactly what a proper install takes. For most homeowners, that’s enough to show the value in booking a professional rather than tackling it alone. Our installation guide covers the same process in more depth, and it’s a useful follow-up to send once they’ve watched the video.
Why StoreFloor Works So Well
LoftZone’s StoreFloor system is built around one core idea: storage and insulation shouldn’t compete with each other.
The system keeps the full depth of loft insulation in place, while creating a safe, durable platform above it. That combination makes it a strong fit for older homes with existing insulation, as well as new-build properties where insulation depth is often tighter.
For lofts with lower headroom, StoreFloor Compact offers the same principle in a lower profile, so you’ve got an option for almost any loft you walk into.
For your customers, it means they don’t have to choose between a warm loft and a usable one. That trade-off is exactly what we cover in our benefits of raised loft boarding guide, which is worth sharing alongside the video for customers who want the detail in writing.
Why This Matters for Installers
Whether you’re already fitting LoftZone or you’re still building customer confidence in the system, videos like this do the groundwork for you.
It answers the questions customers usually ask before they’ve even asked them. What does the finished job look like? How much work is involved? Is it worth paying for a professional install? A well-shot installation video covers all three.
Watch the video here: Thorne Design LoftZone installation
Using This on New Build Jobs
If you work on new build properties, this video is worth keeping in your back pocket for those jobs specifically.
StoreFloor is BBA-certified and won’t invalidate an NHBC warranty, which is often the first question a new build customer or developer asks. Our article on installing loft boarding in a new build home sets out the warranty position clearly, so you’ve got a straight answer ready if it comes up on site.
The Bottom Line
A strong installation video is one of the easiest tools you have for building customer trust.
It shows the quality of the finish, the value of the storage space, and the skill behind a proper install, all before you’ve said a word. Share it with customers who are comparing quotes, and with anyone weighing up a DIY approach.
If you’d like to see how other installers are showcasing their work, our accredited installer network page has more on what’s involved in joining and getting listed.
Get in Touch
Want to start offering LoftZone installations to your customers, or need support demonstrating the system on your own jobs?
Get in touch with our team. We can talk you through the StoreFloor system, installation support, and how to use resources like this to win more work.